One of the best ways to your website found in the major search engines is through having a blog attached to your website. Even better than that is having your website be a blog.
In either of the examples we are referring to SEO or rather search engine optimization. SEO, a major component of search engine marketing, improves the amount and quality of traffic a website gets from search engines using either “organic” or “algorithmic” search results. For using SEO as a marketing strategy, consideration on how search algorithms work and what people search for increase a site’s relevancy.
There are several methods that help to improve SEO such as keyword optimization and having backlinks to sites with similar content.
Keyword optimization is the art of choosing the correct keywords. It is one of the most important things related to search engine optimization. Unfortunately many marketers don’t spend enough time creating effective keyword optimization practices.. They come up with their keywords to quickly, without taking the time to figure out what keywords or keyword phrases they are going to target. The best practice is to select one or two medium-popular keywords or phrases per page. Make these your main targets, and optimize heavily for them. Squeeze less common phrases and words into the body text.
Backlinks are incoming links to a website or web page. Search engines count the number of backlinks as an indication of the popularity or importance of that website or page. Backlinks are also known as incoming links or inbound links. Don’t rely on generic backlinks, as acklinks from sites that are not in the same niche as yours may actually hurt your SEO practices.
Possibly the best way to get a website listed quickly in the search engines through is through blogging. Blogs can use several keywords throughout, and be connected to several other hight search engine ranking blogs through the use of backlinks.
Most blogs have RSS feeds which stands for real simple syndication. RSS is a family of web feed formats used to publish frequently updated digital content, such as blogs, news feeds or podcasts.
Users of RSS content use software programs called feed readers. To use a feed reader, also known as a feed aggregator, the user subscribes to a feed by entering a link of the feed into the reader program. The subscriber can then check the feed reader in order to see if the feed has been updated.
RSS also allows for a website publishers to publish the feeds on his or her website, therefore allowing extra exposure for the content of the blog. Often, only a summary of the blog feed is published, and to read the entire blog post the reader must go to the blog that the RSS feed is from.
The fact that material from the blog is published on another blog or website of related content creates relevant backlinks to your blog and to your website.
All of these factors together, keywords, rss feeds, and relevant backlinks help to create better SEO. If you aren’t blogging today it’s time that you considered doing so.