Search engine optimization or SEO is the best way to drive targeted traffic to your website. Several eye tracking studies have shown that most search engine visitors click the links on the left – and toward the top. Moreover – other research indicates that search engines are involved in at least 80% of all online purchases. Maximizing the benefits of a well optimized website can yield a lot of sales for the marketer. However, if you aren’t skilled in the SEO area, you could pay a pretty penny to have it done for you.
There are lots of websites that claim to give you information on low cost SEO, however most are basically just sales pitch pages trying to sell you expensive ebooks, software, courses and more. This article however is free – its my gift to you – use it wisely.
1. Link Exchanges
I’m sure that you have probably heard of these before – they are not new. Basically you agree to place a link on your website in exchange for a link being placed on their website pointing back to you. Depending on where you place links, this could cost you nothing, simply contact the author or website owner and ask them if they will trade links with you. You will be surprised at how many say yes.
2. Publish Keyword Rich Articles
Articles that are filled with information and are keyword rich is a great way to make your business more visible on the internet. You have a choice – you can either write your own or you can get them from article directories that allow you to publish the articles on your website as long as you keep the resource box in tact. One such article directory that allows this is http://www.articlesnatch.com – they have over 110,000 articles to choose from. If you choose to write your own – be sure to submit them to article directories or use a submission service to do it for you. Remember to focus on readability over keywords. If an article is filled with keywords but doesn’t read very easily – no one will come back to your website.
3. Register A Catchy Domain Name
There is no better way to retain visitors than having something that is short, sweet and catchy. A lot of visitors will just remember your domain name and come back if you have interesting content that is fresh and updated. While you will have to pay to register a domain name – the creativity part is free.
4. Organize Your Site Navigation
It is important to provide an easy way for visitors to navigate your website. If they get lost or can’t easily find what they are looking for – they will leave in a heart beat. Having useful navigation will help to improve traffic flow at your website.
Low cost SEO is an ever changing subject just like the rest of the internet and the information technology field. There are a lot of methods that can land you in the top ten rankings of the big search engines, some may cost a lot and others may be very low cost. Our recommendation is if you have the time – use it on some of these low cost SEO methods.